Bangkok--15 Jul--PR One Network
The Emperor House announces the new “TRUST” strategy and its leadership in the premium classic design and construction segment as the company is entering its 5th era. To mark the occasion, it is also now running a contest to re-phrase its new “Trust classic Trust The Emperor House” slogan into Thai. In addition, the company also announces its participation at the Home Builder 2010, where its 3 new home designs will be launched, as well as its plan to find markets abroad and to aggressively create awareness among classic styled consumers. It is expected that the company will enjoy a higher-than-expected growth from its current target of 10% in 2010.
Mr. Suratchai Kuenghakit, Managing Director of The Emperor House Co., Ltd., a leading premium home builder, discloses the new “TRUST” strategy as the company is entering its 5th era today. The strategy, which is meant to sustain its solid growth momentum, to re-emphasize its leadership in the premium classic design and construction segment, as well as to create awareness among its classic styled customers, is the latest of its kind including the 1st era of “Word of Mouth” (1988-1995); the 2nd era of “Quality Beyond Standard” (1996-2002); the 3rd era of “Branding” (2003-2006); and the 4th era of “Beyond Expectation” (2007-2009).
The word TRUST comes from the abbreviations of T = Touchable (the many concrete success stories of the company that customers could actually see); R = Reliable (the reliability that customers have received from the company in the past 23 years); U = Unique (the uniqueness of the company’s works); S = Satisfied (the satisfaction that the customers get from its construction and after-sale services); and T = Timeless (the beauty of its architectures that will stand through the test of time). This strategy is a result of the company’s accumulation of hard works and experience in building premium classic homes in the past 23 years and serves as a guarantee of its customers’ trust. This is also how The Emperor House comes up with “TRUST Classic … TRUST The Emperor House” slogan, which will also be used as the company’s direction in the next 3 years.
The company is confident that the new strategy will pave new ways to conduct its business, while it maintains its standard as its strength since it is believed that this factor will create trust and maintain its leadership in the premium residential market as it has been in the past 23 years. In addition, it also targets to expand its design and construction business to overseas, for example, Pakistan and Laos, where the company has currently been entrusted with design and construction works with a total value of 55 MB.
To add sugar to spice, the Emperor House also announces its participation at the Home Builder 2010 and the launch of 3 new home designs, e.g. 1. Extoller, a 2-story contemporary classic styled home. With 4 bed rooms and 5 bath rooms and a usable area of 670 SQM, this elegant home is classic and contemporary at the same time; 2. Perpetual, a 2-story neo-classic styled home. With 4 bed rooms and 5 bath rooms and a usable area of 1,740 SQM, this fine home is inspired by the beauty of the European classic architecture in the neo-classic era; and 3. Exvanga, a 2-story contemporary classic styled home. With 4 bed rooms and 5 bath rooms and a usable area of 700 SQM, this classic home represents the pride of its owner. All the new housing models are designed to suit mid-sized family and to encourage family participation in every single area. These new home designs will be officially launched at the Home Builder 2010 to be held during this coming August 18-22, 2010 at the QSNCC.
Mr. Suratchai further adds that it is expected that the company will have total revenue of 280 MB in 2010 implying a 10% growth YoY. Though the general economic condition of the country may slow down, it is believed that purchasing power is still high and the demand for premium home building will grow further. In this regard, the company has seen many good responds from new groups of customers, especially from the new generations who possess high level of education and admire classic works. In general, the home building market is still strong. The Emperor House has projected that the market in 2010 would grow by 10% implying a combined market value of 12 billion Baht from the projection of 11 billion Baht in 2009.
While the home building market will grow, the housing registration in Bangkok and its vicinity indicates that the contractor market will hit its 6-year low. As a result of the economic downturn in 2009, there will be fewer homes completed by small independent contractors and more homes completed by professional home builders.
To mark the new corporate direction, The Emperor House is now running a contest to re-phrase its “TRUST Classic … TRUST The Emperor House” slogan into Thai. Entries from its targets as well as the general public who admires classic works are welcome. The winner will receive a cash prize of 30,000 Baht and a special bonus of 20,000 Baht, when and if The Emperor House commercially uses the Thai slogan. There will be 3 other prizes for the runner-ups, who will receive a cash prize of 10,000 Baht each. For more information, please call 02 970 3080 or visit www.emperorhouse.com for more details.
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