Bangkok--9 Aug--ARC Worldwide
New Pantene Nature Care series brings together nature’s wonders and Pro-V science to deliver the promise of smooth hair that is free-flowing
As part of Pantene’s quest to innovate and extract the richness of nature blended with superior scientific techniques, it comes to the newest collection “Pantene Nature Care Smoothness & Life”, which provided women with fullness and bounce to their hair.
Introducing product innovation
From Pantene’s recent study, it shows that women at the age of 18 — 25 years old are beginning to look to nature for the best results for their hair which gives them two essential benefits “smooth hair that is free flowing hair”. They want hair that smooth and yet at the same time not weigh down and heavy.
Delivering Smoothness and Lightness Like Never Before
New Pantene Nature Care Smoothness and Life combines the brand’s signature Pro-V technology with a nourishing cocktail of nature’s wonders including Cassia Complex, Aloe Vera, Calendular and Ginger to restore hair’s natural health, smoothness and form.
* Based on a 2011 survey among 207 young women aged between 18 and 25 years old living in the Asia-Pacific region. The online survey, designed by Pantene, polled respondents across Asia from Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
The innovative collection is formulated to help attain smooth hair that is free-flowing via a two-pronged approach: maintaining optimal moisture balance in and reducing cuticle friction between every hair strand. The formula penetrates into the cortex and fortifies the hair shaft from the root to tip, leaving the hair strand stronger and smoother to the touch, while maintaining its flexibility.
As hair can be weighed down by an overly-high level of care and conditioning ingredients, the naturally-derived Cassia Complex helps enhance the deposition of conditioning agents by efficiently spreading them on the hair. This allows for a lower level of conditioning ingredients in the formula blend, so hair can enjoy strong moisturisation benefits and still stay light and free-flowing.
Pantene Pro-V Nature Care Smoothness & Life Collection
1. Pantene Pro-V Nature Care Smoothness & Life Shampoo
Hair can lose its flexibility and free-flowing form as its chemical structure weakens and it loses its moisture balance over time. Pantene Nature Care Smoothness & Life Shampoo gently cleanses as it pushes the Pro-V formula deep into the hair shaft to strengthen it and protect its chemical bonds from mechanical damage.
The Cassia Complex infused in the shampoo formula facilitates the delivery of conditioning ingredients to every single hair strand, reducing the friction between hair cuticles during the wash.
2. Pantene Nature Care Smoothness & Life Conditioner
The Conditioner enhances the deposition of conditioning ingredients on wet hair, as well as delivers a non-greasy feel. On top of the benefits of the unique Cassia Complex, the dual-surfactant technology consists of a strong and stable gel network system that helps attract the conditioning agents onto the hair for better and more even distribution.
Laboratory tests prove that hair treated with the Nature Care shampoo and conditioner system was smoother and easier to comb, and had less than half the combing force compared to hair treated with only the Nature Care shampoo. When compared to hair treated with a non-conditioning shampoo, the combing force of hair treated with the Nature Care collection was nearly five times lesser.
3. Pantene Nature Care Smoothness & Life Intensive Hair Mask
For a dose of intensive conditioning, the Nature Care lineup also offers a specially-formulated treatment to help smoothen hair and reduce its porosity. Recommended for daily use, Pantene Nature Care Smoothness & Life Intensive Hair Mask works as part of a holistic system to keep hair clean, well-conditioned and smooth