Bangkok--16 Aug--Uni-Charm (Thailand)
Uni-Charm (Thailand) Company Limited continues to reinforce its No. 1 market leadership with the launch of new innovative “MamyPoko Pants ExtraSoft Roll up Tape”, pant-type disposable diaper with roll up tape for easy disposal targeting new generation parents. The company projects 20% growth within the end of this year.
Mr.Takumi Terakawa, Managing Director of Uni-Charm (Thailand) Company Limited, the manufacturer of MamyPoko and the leader of baby disposable diaper market revealed that with its continuous and strong effort in research and development for new product innovations for baby comfort for over 12 years in Thailand, the company has become the No. 1 and consumers’ top of mind brand as well as continued to gain trusts from the Thai parents. MamyPoko is currently the market leader with 64% share of the local baby diaper market worth over 8.4 billion baht. The company continues with its effort to expand its customers base as well as boost the usage frequency.
The company is committed to the innovative product development to serve the consumers’ requirement particularly convenient, easy on-the-go products in line with the new generation parents’ lifestyle. The company has launched “MamyPoko Pants ExtraSoft Roll up Tape”, the new pant-type disposable diaper with roll up tape for easy and convenient disposal which is an ideal solution for the new generation parents. It is also a new alternative designed for baby care convenience with suitable absorbency and dryness with double leg leakage control guard and comfort stretch waist band providing snug fits. The range also feature the new “Roll up Tape” for the first time in Thailand to enable convenient disposal by just taping the rolled up diaper with the provided adhesive tape so that you can spend more quality time with your little loved ones. The product is available in 4 pack sizes i.e. Mini, Regular, Jumbo and Super Jumbo from S to XXXL at all leading department stores and supermarkets. For M Size, the product packs are available for both boy and girl."
“As the long-term market leader, the company is confident that new development of “MamyPoko Pants ExtraSoft Roll up Tape” with focus on its effective quality will gain positive feedback as well as continuous trust from the consumers. The company has also projected 20% growth at the end of this year”, said Mr. Terakawa.