Bangkok--4 Oct--Market-Comms
The research conducted by London Guildhall University of the United Kingdom or Great Britain with 11,000 test subjects who are 33 years old revealed that unattractive men receive less salary than an attractive men, 15% of good looking men and women are perceived as being capable, generous, loyal and more intelligent than common looking person, and people in general want to help out a good looking person in trouble. This result is consistent with the research conducted by Texas and Michigan State universities in the United States which found that a common looking person will receive 5-10% lesser salary than good looking person. Moreover, good looking person will receive 3-8% lesser salary than attractive person. These results illustrate an importance of beauty as a key to greater opportunity and success, making it one of the highly sought virtues in today’s society. For this reason, the value of the aesthetic product industry and cosmetic surgery in Thailand has grown to 20,000-30,000 million baht.
Beauty and Cosmetics Surgery market to battle in a fierce competition by maximizing customer satisfaction
Dr. Amporn Jitapunkul, Managing Director of 4 All Solution Inc., the importer and distributor of AxisThree, the latest innovation from UK, said “The beauty and cosmetics surgery market is currently expanding at around 15-20% yearly and will continue to grow as our country joins the ASEAN Economic Community (AEC) because more foreigners will come to visit our country either for business or tourism. Thailand has become one of the top ASEAN destinations for beauty and cosmetic surgery as we can see from this year’s impressive growth in tourism market. Out of the 1.5 hundred thousand medical tourists this year, 50% traveled to Thailand specifically for beauty and cosmetic surgery service. “Even though Thailand still holds its position as a hub for medical tourism, the key to sustainable growth in the beauty and cosmetic surgery market is differentiating and creating unique selling points for our service. Improvement in the quality of service and the effectiveness of its technology has also become essential factors in creating customer loyalty.”
Grasping the global trends with innovation to minimize treatment risk and maximize satisfaction
At present, the international market in beauty and cosmetic surgery is similarly rapidly growing under an intense competition, focusing on development of instruments which facilitate physicians’ treatment and communication with patients to provide more informative and satisfactory treatment. Due to the strictness of the laws and patient’s rights advocacy, innovation that can help patients in communicating their needs to the physicians while learning about possible side effects would be an invaluable supplement to the treatment process.
Dr. Amporn added that, “At present, AxisThree seems to be the best answer we have in order to differentiate the treatment and create patient satisfactory at the same time. Based on the research study, it is indicated that 96% of the responses found that this equipment can help the doctor and patient to better communicate with each other and set up a mutual goal in treatment. 94% found that a simulation with AxisThree technology before actual treatment can help reduce the chance of repeated treatment at the same areas.
“AxisThree is equipment that facilitates communication in the area of medical treatment in beauty and cosmetic surgery. Using various advance technologies and software, AxisThree creates a high-quality 3-dimensional scan of the patient’s face, or breast so the patient can see a realistic end result of the treatment or the operation in order to obtain the best end result that would maximize patient’s satisfaction. Whether it is a facial surgery (i.e. rhinoplasty, chin augmentation and facial lift), a breast augmentation, or a filler injection (i.e. wrinkle filler injection, scars filler injection or facial lift), the latest innovation in AxisThree can provide information about type, amount and suitable position for each treatment. Therefore, it is ideal equipment for plastic surgeons, dermatologist and aesthetics and anti-aging physician in their practice.”
AxisThree is the world’s and Thailand’s latest innovation in treatment simulation and a realtime 3D scan of the structure, muscle, tissue and skin. It is popular in over 80 countries around the world including Europe, US, Australia and Asia i.e. China, South Korea and Malaysia. In Thailand, this latest innovation is imported and distributed by 4 All Solution Inc.
AxisThree aims to become the center of innovation and 3D treatment technology with Thailand as a beauty and cosmetics surgery hub in ASEAN
“AxisThree’s business plan during the first year will target large-scaled medical institutions. We have started discussing with some leading institutions such as Samitivej hospital, Bangkok hospital, Yanhee hospital, Wuttisak Clinic, and Asia Clinic etc. due to their ability to support both local and international patients. One of the key features of AxisThree is its ability to help doctor and patient to communicate with ease and clarity which will increase the efficiency of treatment and the customer satisfaction. Meanwhile, the plan also focuses on introducing AxisThree and its potential in treating patients to expert physicians so that they will take this equipment into consideration and apply it to their practice. We expect at least 1,500 patients will use AxisThree in the first year. The estimated total value of treatment that uses AxisThree as a decision aid tool during the same period of time will be more than 10 million baht.
“This latest innovation will promote Thailand’s image as a leader in medical innovation. With its capacity in facilitating and improving precision in doctor’s practice, as well as helping patients to become better informed about their treatment and to be more satisfied with the service in beauty-and-cosmetic-surgery hospitals, AxisThree can pave way towards the country’s goal in becoming a beauty and cosmetic surgery hub in ASEAN that can readily serve the AEC which will be launched soon.” Dr. Amporn concluded.