Bangkok--28 Oct--RS
Digital TV industry is rocked once again as "Hia Hor" Surachai Chetchotisak seals a deal with Nopporn Wartin, chief of Sport Art Co which organises the Thai Fight, to add boxing programs to Channel 8 to attract more viewers. The ratings will certainly soar, and the goal is to Channel 8 to become the top boxing channel in Thailand.
Surachai Chetchotisak, CEO of RS Public Company Limited, who leads the strategies of Channel 8, which is a leader in fight programs and among the first digital TV channels to air boxing programs, said, "Over the past five years, we have used proactive strategies to drive our organization toward growth and strengthen our Channel 8 team. We focus on proactive strategies under Horizontal Integration concept to expand our business horizontally by joining forces with strong partners. Competition in the digital TV industry is intense, especially for live broadcast of sport content like boxing, which attracts more and more viewers because sports entertainment offers both the excitement of sport and entertainment. Today, this market is worth about 120 billion baht (according to Office of Small and Medium Enterprise Promotion), and people like to watch boxing matches on TV, as seen in higher and higher ratings."
"Recently, Channel 8 has announced a partnership with a boxing program giant, Nopporn Wartin of Thai Fight, Thailand's top boxing program. The number of viewers has increased steadily and the ratings are also high. The show will be shown on Channel 8, bigger than ever, with more excitement, improved stage and production, and great fighters from Thailand and around the world. They will put their skills to a test for Channel 8 viewers nationwide to see during prime time slots in early 2020."
Currently, Channel 8 has two regular boxing programs on weekends at 7PM. The first is Muay Hardcore, a new boxing show which is widely talked about after its debut on October 19. The show enjoys an excellent rating with more than a million views. The second one, Muay Thai Super Champ, is a leading boxing program in Thailand. Thai Fight will provide a wider variety of programs for Channel 8 and brings more boxing entertainment to the channel just in time for the high season. It will also help drive Channel 8 as the best boxing channel in Thailand, home to the greatest fights. Speaking of boxing, Channel 8 comes to mind."
Nopporn Wartin, President and CEO of Thai Fight Company Limited, said, "We are honored to work with Surachai once again. Surachai and I have been partners for decades and our companies share the same vision. Thai Fight wants to promote and produce new programs, while Channel 8 wants to showcase new content. This partnership happens at just the right time. Thai Fight is an internationally recognized Thai sport entertainment brand, fusing Muay Thai with entertainment. Around the world, everyone knows that the best Muay Thai fights are from Thailand. We have international matches joined by famous Thai and foreign boxers over the past decade, and today, Thai Fight still organizes fight events in Thailand and in Europe, Asia, China and Asean. We have more than a billion viewers around the world. This partnership with Channel 8 will help us expand our business and reach out to a wider group of audience. I am certain that our viewers will be entertained by our programs."
Surachai said, "Channel 8 is committed to offering quality content that appeals to our audience by joining forces with strong partners to make our programs more interesting and to attract more audience. Having Thai Fight with us reaffirms Channel 8's commitment, systematic planning, and strong partnership to build a stronger viewership base while also attracting new viewers. This is in line with our slogan 'Everybody Watches Channel 8 Number 27'."