Bangkok--1 Feb--PR Solution TRUE CONTINUES CONVERGENCE STRATEGY ALONG WITH CREATING INCREASED BRAND AWARENESS TO EXPAND ITS CUSTOMER BASE FOR TRUE GROUP PRODUCTS AND SERVICES BY 37% True’s focus for 2008 is to improve network quality, strive for service excellence, and develop innovations to create value suitable for a broader range of consumers’ lifestyles. True Corporation Plc, is forging ahead with its successful convergence strategy that has been instrumental in accelerating the growth of the company’s customer base for TrueMove, TrueOnline, TrueMoney, TrueVisions and TrueLife. This increase in customers is attributed to True’s convergence lifestyle concept which creates more value for consumers. Households that use True Group’s products and services now total 7.1 million while those that use more than one product or service amount to 1.2 million. In 2008, True will focus on improving the quality of both its fixed line and wireless networks. In addition, True will strive for service excellence by investing Baht 500 million to improve its customer service through better support systems. True also plans to develop innovations that will be making their debut in the market continuously throughout the year. By emphasizing on segmentation, True aims to penetrate various communities by offering products and services that are suited to consumers’ lifestyles, and ultimately making Thailand a learning society without boundaries. According to Mr. Supachai Chearavanont, President and CEO of True Corporation Plc, “True’s convergence strategy has been successful in propelling customer base growth. By providing products and services that add value, we have been able to reach out to more consumer groups that encompass a wider variety of lifestyles. Our All Together Bonus campaign, TrueLife Free View package, and Super hi-speed Internet package have resulted in a surge of customers. This has enabled us to rapidly increase our customer base. At present, there are 7.1 million households using True Group’s products and services while 1.2 million households use more than one of our products or services. In 2008, we will continue our convergence strategy and concentrate on improving network quality, service excellence and introducing innovative products on a continuous basis. Moreover, True will focus on market segmentation to extend its reach via various platforms to embrace more communities and thereby maintain our position as the leader in convergence.” Regarding the telecommunications industry, Asia, when compared to the rest of the world, will experience continuous growth. Telecommunications will play an increasingly important role in the wake of the energy crisis because it can help reduce energy consumption by minimizing traveling, and facilitate communication through faster and more convenient access to information, for both business and leisure. As for Thailand, the new government, its policies and political stability, will be crucial factors in the telecommunications industry. This will also include regulatory matters and the issuance of new operating licenses for 3G and frequencies, while at the same time liberalizing the Thai telecommunications industry. In market competition, operators will focus on maintaining their existing subscriber base coupled with more investment in various areas including 3G networks, in the event the new licenses are issued. Convergence strategy is a competitive advantage for True because it has helped the growth of the company’s customer base and strengthened the brand simultaneously. In 2008, True will continue to focus on 1) network quality with more coverage through increased wireless access points, 2) service excellence for customers, and 3) continuous innovations in technology, network, content and commerce to create more access availability as well as to enhance and fulfill various lifestyles. Apart from offering content-related product and services geared towards each community, this also presents an opportunity to develop innovative financial applications known as commerce. All these will stimulate more access to knowledge, information and entertainment, which in turn will lead to the development of communities comprising consumers who share the same lifestyles, by giving them more convenience and efficiency. “Apart from offering products and services that add value to the daily lifestyles of consumers, True is also committed to helping Thailand develop into a knowledge based society. Under the ‘Plook Panya’ campaign, True has organized numerous activities aimed at creating better access availability to knowledge, information, and entertainment for people. Moreover, we will also initiate new activities under True’s ‘Miracle’ concept which has successfully proved that when technologies come together and work as one, society can exist in harmony,” concluded Mr. Supachai. For more information please contact: Corporate Communications — True Group Ref: (007) 31/01/2008 Pimolpan Siriwongwan-ngam Tel: +66 (0) 2699 2772 Email: [email protected] Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Wipada Isara Tel: +66 (0) 2699 2778 Email: [email protected] Prodpran Sernwongsat Tel: +66 (0) 2699 2774 Email: [email protected] PR Solution www. prsolution.co.th Prapas Tel: +66 (0) 81827 7354 Chitruethai Tel: +66 (0) 81613 1865